Retail design is a unique branch of architecture and interior design, in which fantasy and imagination often take center stage. In fact, creativity is generally encouraged in the race to lure customers in an ever more competitive market. Hip Interiors: Shops and Showrooms offers a visual feast of the most compelling new shops and showrooms of Asia Pacific—a hotbed of development, and a region that has never been more intriguing. Readers will find themselves immersed in captivating, richly colored photographs. Enlightening text takes them behind the window displays and into the minds of both the designers and shop owners. Organized by project, Hip Interiors: Shops and Showrooms showcases twenty-five innovative and exciting new retail interiors that are sure to inspire ideas and creativity in both the designer and the enthusiast alike. A stylish layout complements this collection of inspirational interiors, which are undeniably contemporary and forward thinking in their execution. Kelley Cheng is the editorial and creative director of Page One Publishing. Schooled at the National University of Singapore, Kelley holds degrees in architecture and architectural studies. Narelle Yabuka is an editor with Page One Publishing. Schooled at Curtin University of Technology, Perth, Narelle holds degrees in environmental design and interior architecture. They have collaborated on several architectural and interior design books, including Asian Apartments, Asian Resorts, Within Small Homes, Within Offices, Within Shops, Within Bars and Restaurants, and a bimonthly regional design lifestyle magazine, ish. Both editors are based in Singapore.