Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year’s 2005 One Show Interactive Awards, you’ll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume VIII showcases the best of this past year’s winners from around the world. Featuring an all-new format, this latest edition includes more in-depth analyses of the Pencil-winning work, more descriptions, and a new look. With more than 1,200 four-color images in a lush package, One Show Interactive, Volume VIII is an important reference source for creatives, producers, and students alike. Categories covered include e-commerce, corporate image, direct marketing, self-promotion, and more. The One Club for Art and Copy is a nonprofit organization founded in 1975 to recognize and promote creative excellence in advertising. Through its publications, exhibitions, and awards competitions it seeks to inform and educate both the public and advertising professionals about the intrinsic value of creative standards in advertising. The One Club fosters the next generation of advertising professionals through scholarships portfolio reviews and the annual exhibition of student work.