Fifty design projects are shown in detail from concept to completion and all the stages in between for a behind-the-scenes look that uncovers the design process that produced the award winning end results. These products are the winners of the Industrial Designers Society of America’s acclaimed Industrial Design Excellence Award (IDEA). Each project provides text describing the designer’s insights and inspirations, as well as the evolution of the illustrated project. Working drawings, sketches, process books, computer visuals, storyboards, and color photographs show the story behind the design. In these pages, you’ll find cutting-edge product design ranging from electronic gadgets for the kitchen to high-tech equipment. It’s the perfect book for the working product designer and the student of product design. Take a trip inside the design studios of the world’s most talented product designers for a quick apprenticeship in a major commercial area of design. Lynn Haller is a published author with more than 10 years of publishing experience as an acquisitions editor for North Light Publishing. Her previous books include Creative Edge: Letterheads; Creative Edge: Type; Creative Edge: Page Design; Fresh Ideas in Letterhead and Business Card Design 3; and Fresh Ideas in Promotion. She lives in Chicago, Illinois. Cheryl Dangel Cullen operates Cullen Communications, Inc., a marketing and consulting firm. She writes for several major graphic design and marketing publications including Digital Graphics, Digital Printing Solutions, Print Solutions, Big Idea, and Selling Power. Her books include Then Is Now, Promotion Design That Works, and Identity Design That Works. She lives outside of Chicago, Illinois.